Privacy Policy

Introduction

emberzen S.A. ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you use our website and services for AI study tool comparisons and educational technology consulting.

This policy complies with the General Data Protection Regulation (GDPR) and other applicable data protection laws in the European Union and United Kingdom.

Data Controller Information

emberzen S.A. is the data controller for your personal information. Our contact details are:

Data We Collect

We collect and process various types of personal data to provide our AI study tool comparison services. The data collection includes information you provide directly and information we collect automatically when you use our website.

Information You Provide

• Contact information (name, email address, phone number)
• Professional information (institution, role, educational background)
• Communication content (messages, inquiries, consultation requests)
• Service preferences and requirements
• Payment information (processed securely by third-party payment providers)

Information We Collect Automatically

• Device and browser information
• IP address and location data
• Website usage analytics and behaviour patterns
• Cookies and tracking technologies (see our Cookie Policy)
• Referral sources and marketing attribution data

How We Use Your Information

We process your personal data based on various legal bases under GDPR. Here's how we use your information and our legal basis for processing:

Service Provision (Contract Performance)

• Delivering AI study tool comparisons and reviews
• Providing personalised consulting services
• Processing payments and managing your account
• Communicating about your services and projects

Legitimate Business Interests

• Improving our website and services through analytics
• Conducting research to enhance our comparison methodologies
• Preventing fraud and ensuring security
• Managing customer relationships and support

Your Consent

• Marketing communications and newsletters
• Optional analytics and advertising cookies
• Personalised content and recommendations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about our use of cookies, please see our Cookie Policy.

Data Sharing and Third Parties

We do not sell your personal data. We may share your information with trusted third parties in the following circumstances:

• Service Providers: Payment processors, email services, analytics providers (Google Analytics), and hosting services
• Legal Requirements: When required by law, regulation, or legal process
• Business Transfers: In connection with any merger, acquisition, or sale of assets
• Consent: When you have given explicit consent for specific sharing

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this privacy policy and to comply with our legal obligations. Our data retention periods are:

• Customer Data: 7 years after the last service interaction for business records
• Marketing Data: Until you unsubscribe or withdraw consent
• Website Analytics: 26 months (Google Analytics default)
• Cookies: As specified in our Cookie Policy
• Legal Documentation: As required by applicable laws and regulations

Your Rights

Under GDPR and other applicable data protection laws, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for consent-based processing

To exercise any of these rights, please contact us at privacy@emberzen.top or +34 967 093 662. We will respond to your request within one month.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the European Commission
• Standard Contractual Clauses (SCCs)
• Certification schemes and codes of conduct
• Binding Corporate Rules where applicable

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• SSL encryption for data transmission
• Regular security assessments and updates
• Access controls and authentication measures
• Staff training on data protection practices
• Incident response procedures

Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal data in accordance with applicable laws.